C.F. Smith Designs
JTKreative met Charlie Smith of C.F. Smith Designs in 2005. We designed his logo and did a redesign of his website. The site featured many of his home plans along with a photo gallery.
Charlie also asked us to design a trifold brochure for him. As we were discussing the brochure over lunch, we were sketching ideas on a napkin, and the tagline of "A Moment Away from your Dreams... A Sketch Away from Reality." was born. We also used the napkin idea in the tri-fold so a sketch of a home on a napkin blends into the photo of the actual house.
In addition to the website, complete brochure writing & design, logo, and tagline, we also designed two-sided business cards for C.F. Smith Designs and began taking photos of finished homes based on his designs.
In 2008, Charlie wanted to start selling his home designs online so we redesigned his logo and built a new website with a catalog of all of his designs and a store where a visitor could purchase them.
Unfortunately, C.F. Smith Designs became a victim of the Great Recession and had to shut down.
The good news is that Charlie called us in 2018 and said he was starting C.F. Designs again. We gave him a copy of his original logo and updated his business cards. He has a web presence on his Facebook page.